Our journey
Innovative and client-centric, we have always strived to serve our partners with the most up-to-date digital marketing solutions. We took our first steps into the world as a young startup focused on web publishers who wanted to tap into the world of programmatic video.
Today, we are proud to serve marketers and publishers across every vertical in the programmatic advertising ecosystem. We work with hundreds of clients that count on our platform for video, banner and audio campaigns across multiple devices and screens.
First video campaign
launched.
2017
Signed 500th direct
web-publisher.
OTT support implemented.
2018
Launched Phoenix,
our proprietary data driven
campaign management platform.
2019
OTT forms 30%+
of all Ad-Impressions.
2020
Expanded the platform's
format support with
Native ads
2021
Introduced Prequel Studios - a
portfolioof interactive and engaging
mobile apps for iOS and
Android devices
2022
Our mission
We are on a mission to add value within the programmatic advertising supply chain by harnessing the power of technology to build the most cutting edge cross-platform, cross-device advertising platform, and combining it with the irreplaceable expert human touch that makes the magic happen.
We exist to make the lives of thousands of marketers & publishers hassle-free, so they can rest assured they are always ahead of the curve, maximizing every potential in the ever-changing, evergreen digital marketing ecosystem.
Technology driven
Quality first
Partner centric
Our team
We are a diverse team of engineers, analysts, business leaders & product experts that live, breathe and dream in numbers - working together to develop the most cutting edge solutions in digital advertising.
Our team comes to work each day (and goes to sleep each night) with 3 words in mind:
Maximize. Optimize. Protect.
Our management
With over 15 years of combined experience in Mar-Tech, our founders are amongst the most skilled product specialists in the field.
Having created, executed and managed multi million dollar campaigns, our executives have a proven track record and a deep understanding of both publisher’s and advertiser’s needs.
Although it’s rare to find Nadav off his phone (between calls to partners & running through campaign dashboards), Nadav is a TV buff. Feel free to ask him anything about any episode of any show aired ever.
Nadav Golander
Co-Founder & CEO
When he's not busy with the day-to-day operations of our AdExchange, it is likely to find Assaf strolling along the Tel Aviv sidewalks with his dog, Sherry. Ask for a picture, he'll send a whole album.
Assaf Kornberg
Co-Founder & COO
Come work at prequel
We are constantly growing & looking for stars to join our team.
