Meet Phoenix
Our proprietary campaign management platform.
Our Ad-Exchange deals with 500M+ digital transactions each day, processing Billions of daily data points. In order to analyze, optimize, and store our campaigns, we’ve developed Phoenix – our proprietary campaign management and optimization platform.
We make the best impression
The platform automatically adjusts campaigns to maximize results, block invalid traffic, optimize ECPMs, target specific regions, and filter unwanted inventory.
We run thousands of campaigns in real time
We have cultivated a robust ecosystem of hundreds of advertisers bidding for eyeballs on our publisher’s inventory.
To make sure that both advertisers and publishers are effectively and efficiently capitalizing on each opportunity, we’ve developed Phoenix (and it’s powerful algorithm) to learn, analyze, optimize & monitor each campaign in real-time.
Phoenix is programmed to optimize for:
- Countries
- Media Type
- Placement Types
- Prices
- ECPMs
- Fill Rates
We put safety first
To double down on our safety regulations, we’ve developed our own proprietary IVT detection technology within Phoenix, to further filter out any fraudulent traffic.
Phoenix gathers 1st party data, and combines it with 3rd party data from globally trusted human verification and media measurement platforms.
The consolidated data is then processed, generating insights that drive immediate action - Phoenix blocks unwanted inventory and sends alerts to Prequel’s dedicated quality team.
When it comes to safety, we go the extra mile.
Come work at prequel
We are constantly growing & looking for stars to join our team.
